Using Real Estate Postcards For Your Marketing Campaign

As a real estate agent, you know how tough your competition can be and how difficult it is to set yourself apart on a consistent and regular basis. Real estate postcards allow you to do just that when you incorporate them into your marketing campaign.

Many realtors use the just sold and just listed cards and send them around the area of their listings. However, there are more effective cards that you can use that will not only generate interest, but help build your reputation as the neighbourhood expert in real estate.

There are many possibilities to creating a postcard based marketing campaign. First, choose an area of between 300 and 500 homes where you'll send the mailings every month. Make sure it is a high turnover area with average, steady sales prices; nothing too high end or low end. If your budget allows, you can even choose more than one farm area.

Next, decide on what type of cards you are going to send out. The key is to mail the homeowners something that they are going to keep. Recipe cards, trivia, inspirational or do it yourself tips are all great ways for your postcards to go on the fridge instead of the recycle bin.

At the very least, you should mail out your cards once a month via the postal service. Get into the habit of mailing out on a regular basis. This creates consistency in your marketing and the homeowners will come to look forward to getting their new recipe or their new homeowner tips.

With monthly, consistent mailings you should start to see results in about twelve months. This may seem like a long time, but it does take awhile to build your brand with any marketing strategy. If you want to get quicker results then you need to include other types of marketing as well such as door knocking and phone calls.

The plan is simple: at the start of each month mail out your postcards. Wait a couple of days and then either call them (after checking the 'do not call' list of course) or go and knock on their door. This lets the homeowners know that you are a real person and will build trust and professionalism. As outdated or old-fashioned as this sounds, it still works well. Most realtors are spending 8 hours a day or more online trying to get leads and they are underestimating the value of talking to people face to face.

Determination, patience and persistence are keys to becoming successful in real estate. When you incorporate real estate postcards into your marketing campaigns, you can set yourself apart from your competition. When you regularly follow up with them you can establish yourself as an expert in your field. Homeowners will contact you when they want to sell their home because they have talked to you and gotten to know you. You are not just another name on a sign or in a newspaper. You will be so busy you may want to hire someone to help.